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Wednesday, April 23, 2008


Saturn originated as 'a different kind of car company'. At the top of the heap, however, sat General Motors. General Motors is responsible for a very large number of automotive brands and, certainly in the late 80's and early 90's, had a very specific mode of operation. Saturn has now lost its plastic body panels and even its unique and solitary assembly plant. 

On the other hand, few car companies possess a lineup that has been so drastically revamped in the mold of the new Saturn: Outlook, Aura, Astra, Sky, Vue. Here are some Numbers to tell you a little about Saturn's current state of affairs.


286,000 - total Saturns sold in the year 1994, a time when Saturn was competing with just one model

240,000 - total Saturns sold in 2007, a time when Saturn was offering multiple models

50 - percentage of Saturn's buyership that is of the female variety

80 - percentage of Saturns sold in situations where women have significant influence

2006 - year in which Saturn's midsize sedan, the Aura, was named North American Car of the Year

7,000 - price increase, measured in USD, of the average Saturn sale in 2008 compared with 2006

16,495 - lowest price of entry at a Saturn dealership

28,995 - base price for Saturn's most expensive vehicle, the Outlook

3 - absolutely direct competitors for the Outlook from General Motors alone, from the Buick Enclave; Chevrolet Traverse, and GMC Acadia

2 - mentions of the word 'sport' - as in sport sedan and sport compact - on Saturn's main page, beneath both the Aura and Astra

7.5 - percentage drop in sales for Saturn in the USA from March 2007 to March 2008

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