Saturn originated as 'a different kind of car company'. At the top of the heap, however, sat General Motors. General Motors is responsible for a very large number of automotive brands and, certainly in the late 80's and early 90's, had a very specific mode of operation. Saturn has now lost its plastic body panels and even its unique and solitary assembly plant.
Wednesday, April 23, 2008
On the other hand, few car companies possess a lineup that has been so drastically revamped in the mold of the new Saturn: Outlook, Aura, Astra, Sky, Vue. Here are some Numbers to tell you a little about Saturn's current state of affairs.
286,000 - total Saturns sold in the year 1994, a time when Saturn was competing with just one model
240,000 - total Saturns sold in 2007, a time when Saturn was offering multiple models
50 - percentage of Saturn's buyership that is of the female variety
80 - percentage of Saturns sold in situations where women have significant influence
2006 - year in which Saturn's midsize sedan, the Aura, was named North American Car of the Year
7,000 - price increase, measured in USD, of the average Saturn sale in 2008 compared with 2006
16,495 - lowest price of entry at a Saturn dealership
28,995 - base price for Saturn's most expensive vehicle, the Outlook
3 - absolutely direct competitors for the Outlook from General Motors alone, from the Buick Enclave; Chevrolet Traverse, and GMC Acadia
2 - mentions of the word 'sport' - as in sport sedan and sport compact - on Saturn's main page, beneath both the Aura and Astra
7.5 - percentage drop in sales for Saturn in the USA from March 2007 to March 2008