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Monday, April 28, 2008


At one time in the not-so-distant past, Audi was Volkswagen's loftiest brand. Now Bentley, Bugatti, and Lamborghini cause the four-ringed badge to appear downmarket. 

No, not really. Audi has plans to be the best-selling luxury brand in the world sometime early next decade. That feat will require overtaking BMW (heard of it?) and Mercedes-Benz (familiar-sounding?). Here are some recent Numbers that tell a little of Audi's current story.


1200 - total Audis anticipated to be sold in India during the year 2008

350 - total Audis sold in India during the year 2007

2 - likely drop in the number of cylinders in Audi's S4, from a V8 to a V6 that'll feature a small supercharger and turbocharger, similar power, better fuel economy, and less weight in the nose of the car

8 - different iterations of the Audi TT to be seen managing the Isle of Man TT, one of the world's most famous motorcycle races

40 - estimated miles per gallon on the EU cycle for the 2.0L turbodiesel in the new Q5, one of a few engines with which North American Q5s won't be available

0.33 - coefficient of drag championed by the Q5 small crossover/SUV/SAV/cute-ute thing, a very impressive car-like figure

4 - number of wheels to which the remixed Audi A3 - with turbocharged 2.0L - can send power, having previously been offered only with front-wheel drive whilst the upper-tier A3 V6 could be had with Quattro

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