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Sunday, April 13, 2008


Ford's initiative to bring the Transit to North America smells of smart thinking. There's money to be made selling vehicles to the commercial sector; and the commercial sector is always awfully interested in saving money. The company formerly known as DaimlerChrysler utilized intelligence when introducing the Sprinter here. 

It would be interesting to see how Ford has marketed the Transit in other parts of the world. The not-so-subtle messaging in the first video below (smooth ride, space, simple design) mixes with the not-subtle-at-all messaging of the second, which seems to be ironically F150 like in its missive. To read more about the Transit and its North American future, click here and here.

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