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Thursday, January 8, 2009



Just a few years ago, Chrysler executives (or perhaps Mercedes-Benz brass) realized that the primary Jeep buyer was usually of the male variety. This was a problem for Jeep. More and more often, women were/are the major decision maker in a vehicle purchase; sometimes the decider. If women weren't latching on to Jeeps, Jeep had to do something about it right?

Wrong. The result, as you see here, is Jeep emasculated. Front-wheel drive? A continuously variable transmission? Foundationally a car

This is the result of automakers branching out into territories unknown to them and unnecessary for them. Greed results in an overwhelming desire to become bigger, better, and more brazen. It gives you products like the future BMW X1 and the current BMW X6, the Pontiac Aztek and Ford Thunderbird. If business is running smoothly, there's no need to expand into product niches that are unacceptable to you and unwanted by your main customers.

Because, after all, when attempts are made to cater to a sector of the market that has, until now, rejected you, your company looks stupid. The Compass looks soft. Ironic, isn't it, because the Compass is soft. There are times when the Compass might make more sense, and that is why The Good Car Guy is specifying the FWD 2.0L CVT as a Bad 8 Supersize member, but even with all-wheel drive and some more power and a more aggressive body kit, the Compass bears too lofty a pricetag.


Alternatives: Pink Barbie Corvette, Jeep Wrangler, Subaru Forester, Honda Fit

Necessary Incentivizing To Switch To The Good 12 Supersize: Buy 1 Compass, receive 50% off a Wrangler

Anything Else? Similar to the Compass but with slightly tougher looks, the squared off design of the Jeep Patriot saves it from Bad 8 Supersize contention.

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