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Friday, December 11, 2009

THE GOOD 12 v3.0 - PART IV


Hyundai's new beginning didn't start with the Genesis. Quality came first, attached to the value card Hyundai's been waving around for a couple decades. The Genesis V8 combines quality.... with value .... with an outreach into waters generally protected by famed German brands. Last year, the Hyundai Genesis' value was downplayed in The Good 12 v2.0 because, in all truth, "merit it hath". In 2010, with sole emphasis on the 4.6L V8, the Genesis still stands fast as a steal of a deal; only Hyundai's all-around success has added to the Genesis 4.6's desirability. The Genesis sells better now than it did when new.

Yes, Hyundai is now so arrestingly influential in such a huge percentage of new car buyers' minds, those in the know don't doubt the discernment of anybody considering the biggest Hyundai. With any other logo on the grille, the Hyundai Genesis 4.6 would appear to be a worthy alternative to the Mercedes-Benz E-Class and Lexus GS even if Hyundai priced the V8 closer to $50K than $40K.

Space, pace, and grace were traits that once made Jaguar the envy of many. Abundant cabin room, gigantic levels of horsepower, and agreeable body lines are Hyundai's answer to Sir William Lyons' triptych. Space, pace, and grace now come from a different place: Ulsan, South Korea.


Engines: 385 horsepower; 333 lb-ft of torque from a 4.6L V8

Base USD Price: $39,500

City Mileage: 17 mpg

The V6: You might recall last year's victorious Genesis featured a V6, as well. Hyundai will still sell you a V6 Genesis for $33,000. That car's still a good value. More and more, however, the V8 Genesis appears like a shining light, a large car with large power and luxury fittings for a smaller car/smaller power price. The V6 Genesis offers plenty, but other more dynamic cars seduce the discerning buyer at that price point.

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