Roger Penske, Mercedes-Benz' chosen importer for their smart fortwo city car, sounds very excited about the long-term prospects for the 2-seater in America. After all, if the car succeeds outside of cities, it clearly points to a lack of fear in terms of highway driving; sitting beside 18-wheelers on the interstate; and enduring long trips. These are issues which hundreds of thousands of buyers across the world have ovcrcome; most recently in Canada.
Tuesday, March 25, 2008
And now, in the United States. The Wall Street Journal is reporting that 1,800 smarts have been registered in the States. 30,000 more people have their $99 deposits down and are waiting. Interestingly, the upper-end fortwos have wrought greater uptake than expected, with the fully loaded examples forming 10% of the sales rather than the expected 4%, says Edmunds.com. The average number of dollars spent on options is equivalent to 15% of the MSRP.
Of course, Penske said in that Edmunds article that even on its own, "Los Angeles alone would be our number-one state in sales." Along with that, dealers in places like Pittsburgh are dying for more cars.